In this video,
seth godin was giving four specific examples. He said that he was going to
cover at the end about how a company called silk tripled their sales, how an
artist named jeff koons went from being a nobody to making a whole bunch of
money and having a lot of impact, how frank gehry redefined what it meant to be
an architect, and one of his biggest failures as a marketer in the last few
years.
In the beginning
He told a story about a guy named otto rohwedder who invented a sliced bread. He
said that for the first 15 years after sliced bread was available, no one
bought it, it was unknown, and it was a total failure. He said that success is
about how can we get our idea to spread.
Silk’s
sales tripled by doing something remarkable. They put a 40-foot tall dog made
out of bushes in the middle of New York City.
Frank
gehry changed an entire city’s economy by designing one building that people
from all over the world went to see.
His
big failure was he marketed albums straight to people with 20,000 dollar
stereos where those people don’t like new music.
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