SUMMARY OF SETH GODIN VIDEO

In this video, seth godin was giving four specific examples. He said that he was going to cover at the end about how a company called silk tripled their sales, how an artist named jeff koons went from being a nobody to making a whole bunch of money and having a lot of impact, how frank gehry redefined what it meant to be an architect, and one of his biggest failures as a marketer in the last few years.

In the beginning He told a story about a guy named otto rohwedder who invented a sliced bread. He said that for the first 15 years after sliced bread was available, no one bought it, it was unknown, and it was a total failure. He said that success is about how can we get our idea to spread.

Silk’s sales tripled by doing something remarkable. They put a 40-foot tall dog made out of bushes in the middle of New York City.

Frank gehry changed an entire city’s economy by designing one building that people from all over the world went to see.

His big failure was he marketed albums straight to people with 20,000 dollar stereos where those people don’t like new music.

Summary of Isaac Mizrahi Video

In this video, Isaac Mizrahi was talking about his habit, he followed the people who he thought looked interesting. He was following a guy because this guy has a really great shoes on him. After that, he took a picture of the shoes and then thanked each other. He thought that most of his design ideas came from mistakes and tricks of the eye. He even found that a hole in a shirt looked interesting. He sid that color is something tha motivates him the most, so he stdied a lot about color. He told a story about his mother, aboun an exerpt from his mother’s quotes. He act and dance when he was in high school, and he got interested in design. He went to Parson School of Design and began his career as a designer. He said that he love to cook and he also cook a lot.

Summary of Steven Johnson video

In this video, Steven Johnson is talking about the picture of grand cafe he took at the distance of 10 blocks. It is the first coffeehouse that open in England in 1650. He said that the English coffeehouse was crucial to the development and spread of one of the great intellectual flowerings of the last 500 years, which is now called the Enlightenment. Coffeehouse played such a big role in the birth of the Enlightenment, because before the spread of coffee and tea through British culture, what people drank was alcohol. In the 1650 era, alcohol was the daytime beverage of choice. There is another thing that makes the coffeehouse important, it is the architecture of the space. It was a space where people would get together from different backgrounds, different fields of expertise, and share. After that he talked about the guy named Timothy Prestero who owned an organization called Design That Matters. He also talked about a researcher named Kevin Dunbar. Then he talked about the history of GPS.

Summary of Julie Bustein Video

In this video, Julie Burstein talked about a small clay pot that she made in college. Its name is Raku, which  is a kind of pottery that began in Japan as a way of making bowls for the Japanese tea ceremony. She loves it because it allows her to play with elements, shape the pot out of clay, and choose a glaze. She also said that Raku is a wonderful metaphor for the process of the creativity.

She mentioned that creativity grows out of everyday experience. And letting go is a part of the experience. Creativity also grows from the broken places. The best way to lean about anything is through stories, after that she tells a story about work and play and about four aspect of life that we need to embrace in order to flourish our creativity. She tells stories about The filmmaker Mira Nair, The novelist Richard Ford, and also Richard Serra.

The four aspect that we need to embrace in order to flourish our creativity are experience, challenge, limitation, and loss. The embrace of loss is the oldest and most constant of human experiences.

SUMMARY OF TIM BROWN VIDEO

In this video, Tim talks about the relationship between creativity and play. He made an experiment with his audience where every audience was given 30 seconds to draw their neighbor. When the time's up, the hall were filled with laughter and a lot of people said "sorry". And this was then called as the fear of judgement. After that he compared adult and children, where adult are afraid to share their opinion and to be judge by another people, and children doesn't even care about their result. And so, he made another experiment called finger blaster, where he instilled that we have the ability to play without boundaries.

The third experiment is called the "30 circles test" where he also instilled that we have the ability to play without boundaries. After that he started to talk about McKim's experiment that was done in 1960s where he and his colleagues conducted to the test effect of psychedelic drugs on creativity. this drugs open up the mind and loosen the control of our mind. as the result people become more creative.

So, we need to learn about the importance of freeing up our mind, to be creative, and dared to be judge and to share opinion to create a better future.